We’ve said it time and time again — watches and cars belong together!

Much like in watches, where owning the watch isn’t enough, the likes of books, vintage ads and other ephemera related to that watch make their way into the collection, cars have the very same relationship with objects adjacent to their respective brand or the hobby in general.

This great vintage find is for the Volvo owners in the house and represents a cool look at the history of their logo design. To many, the signature Volvo logo was and always be the brand’s namesake wordmark displayed encircled with a protruding arrow, symbolizing a “shield and sword”. However in 1959, the brand decided to nix the circle and arrow, solely displaying “VOLVO” in bold lettering and all caps. To the surprise of many, the brand would change the logo back to its “shield and sword” design that very same year! This particular logo would hold strong until another design change occurred in 1999 — that’s 40 years!

This vintage enamel Volvo keychain features the classic shield and sword logo design with blue and gold accents. It also comes fitted with several gold plated chain links attached to a small gold plated screw-lock carabiner. With a profile measuring approximately 1 1/2” x 1 1/2”, this keychain will look the part and do its duty with respect to the heritage of the brand, whether its attached to a set of keys for a vintage Volvo or a more contemporary model!